About Us

My project-1 (6)
My project-1 (4)

We are a team of professionals specialized in Market Research, Commercial Intelligence, and Data Analysis.

At AD Marketing, we aim to close the gap between available data and the strategic decisions organizations must make in increasingly complex markets.

Our objective is to transform market information into clear insights, actionable recommendations, and practical tools that support executive decision-making.

We leverage technology and apply it strategically across our processes to ensure the quality, accuracy, and reliability of our results.

Our approach focuses on understanding our clients’ strategic challenges, researching and analyzing market dynamics, and transforming information into commercial intelligence that supports better business decisions.

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VISION

To be the leading strategic commercial intelligence firm in Latin America, recognized for transforming market insights into high-impact business decisions that drive growth.

MISSION

To empower organizations to navigate market complexity and optimize strategic decision-making through rigorous analytical frameworks, high-impact insights, and actionable business intelligence tools.

Efficiency

We operate with a strong strategic and methodological focus to deliver reliable results in the most efficient time frame.

Personalization

Every organization faces different challenges. For this reason, we design tailored solutions that adapt to each client’s reality.

Commitment

We honor our commitments with responsibility and high-quality standards, acting with professionalism in every project.

Results

We focus on delivering tangible value to our clients by providing clear insights and tools that support strategic decision-making.

An experienced team

We bring together a team with more than 17 years of experience in market research, commercial intelligence, and the development of strategic solutions for industries such as banking, mining, consumer goods, and technology.

Guillermo Aparicio

Founder / Strategic Commercial Intelligence Advisor

Gastón Laurie

Senior Strategic Advisor

Roger Yañez

Qualitative Studies Consultant

Gladys Mercado

Qualitative Studies Consultant

Ana María Castillo

BI & Digital Transformation Consultant

Valeria Arbaiza

Field Coordinator

Let’s transform your data into strategic solutions