About Us
We are a team of professionals specialized in Market Research, Commercial Intelligence, and Data Analysis.
At AD Marketing, we aim to close the gap between available data and the strategic decisions organizations must make in increasingly complex markets.
Our objective is to transform market information into clear insights, actionable recommendations, and practical tools that support executive decision-making.
We leverage technology and apply it strategically across our processes to ensure the quality, accuracy, and reliability of our results.
Our approach focuses on understanding our clients’ strategic challenges, researching and analyzing market dynamics, and transforming information into commercial intelligence that supports better business decisions.
VISION
To be the leading strategic commercial intelligence firm in Latin America, recognized for transforming market insights into high-impact business decisions that drive growth.
MISSION
To empower organizations to navigate market complexity and optimize strategic decision-making through rigorous analytical frameworks, high-impact insights, and actionable business intelligence tools.
Efficiency
We operate with a strong strategic and methodological focus to deliver reliable results in the most efficient time frame.
Personalization
Every organization faces different challenges. For this reason, we design tailored solutions that adapt to each client’s reality.
Commitment
We honor our commitments with responsibility and high-quality standards, acting with professionalism in every project.
Results
We focus on delivering tangible value to our clients by providing clear insights and tools that support strategic decision-making.
An experienced team
We bring together a team with more than 17 years of experience in market research, commercial intelligence, and the development of strategic solutions for industries such as banking, mining, consumer goods, and technology.

Guillermo Aparicio
Founder / Strategic Commercial Intelligence Advisor

Gastón Laurie
Senior Strategic Advisor

Roger Yañez
Qualitative Studies Consultant

Gladys Mercado
Qualitative Studies Consultant

Ana María Castillo
BI & Digital Transformation Consultant

Valeria Arbaiza
Field Coordinator